SEO tools became one of the main weapons within the search marketer’s arsenal. There is no question of whether to use software for SEO or not. Even those few advocates of fully manual best SEO tools also use different tools in their daily optimization activities. And although skills and knowledge are extremely important, equipment is additionally high on the priority list.
There are best SEO tools, and software packs out there that just rummaging through them can take up days, if not weeks. So how does one choose the proper tool which will deliver the results, helping you get the work done faster and make your investment into it worthwhile? Ask yourself these seven simple questions. The answers will assist you in making the educated choice and picking the proper SEO tools for your optimization needs.
Things to think about when choosing the best SEO tools:
what percentage of people are going to be using the tools?
The thing is that the best SEO tools and services have different licensing options. If there will be only one person using the tools, you’ll choose a single-person license. If you would like to equip a gaggle of individuals, you will need to supply all with a license. Many software providers have flexible licensing options allowing you to urge multi-user licenses with a pleasant discount.
Where will the tools be used?
Will you be using the tools just on your office PC, or does one shall work with the reception, on your laptop when traveling, etc.? Some tools are licensed per computer, others – per person meaning you’ll install them on several machines, given you simply work on one at a time.
Will all SEO jobs are done by one person or not?
If you’ve got only one SEO guy who’ll be taking care of the entire optimization campaign, you’ll choose an all-in-one SEO package. However, if you’ve got an in-house team of several members who concentrate on different aspects of SEO (one person does keyword research, another one is liable for link building, etc.), you will be more happy with task-specific SEO tools.
Does one need client reporting?
If you are doing SEO yourself for your own website, you do not actually need advanced reporting facilities with pretty graphs and eye-candy charts. However, if you provide best SEO tools services or shall start doing this within the future, you would like to pay close attention to the tools’ reporting functions: which formats do they support, are you able to brand and customize the reports, etc.
Is that the project ongoing or you would like the tools for a particular time period?
Best SEO tools are subscription-based; others are sold on a one-off-payment basis. Once you know the time-frame of your project, it’s easier for you to settle on the proper subscription period.
What goals would you like to realize with the tools?
It’s important to recollect that ranking on top for your keywords isn’t the last word aim. You do not need search rankings; you would like visitors, subscribers, clients, and sales to grow your business. It is vital to obviously set your goals from the very beginning in order that you’re ready to tell whether the tools you’ve purchased really drive you towards your goal, or if you would like to undertake something else.
How will you measure success?
To be ready to estimate the worth that your best SEO tools or subscription service bring, you would like to make a decision how you will measure success. There could also be several success metrics, such as rankings, traffic, conversions, ROI, etc. The success metrics may differ counting on the SEO task: e.g., if you managed to unearth some really lucrative keywords but did not get good rankings for them meaning, you’ve got an honest keyword tool, but you would like to look for a far better link-building tool.